Information Cox, its Service Providers and/or Third-Party Services may collect may include: (1) personally identifiable information, which is information that identifies you personally, such as your first and last name, e-mail address, phone number, address, telephone number, social security number, Cox account number, user id and password, PIN, and full payment account number (<b>"Personally Identifiable Information" </b>or <b>"PII"</b>). and (2) demographic information, such as your gender, age, zip code, interests, and recent and upcoming purchases ("<b>Demographic Information</b>").