Information Ello Collects <p>When you visit The Site, we may collect and store general, non-identifiable information about what pages you access, your general geographic location (e.g., a city, but not a street address), the device you are using, an anonymized version of your IP address, and the address of websites that refer you to the Site. We also store your email address and UserID that you choose when you register for an account.</p> <p>