Collecting IP addresses is standard practice and is done automatically by many websites, applications and other We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Services. We may also derive your approximate location from your IP address.</li> <li>Physical Location: We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi We may use your device’s physical location to provide you with personalized location-based services and content.