However, we do collect your IP address, which can establish your approximate location. Ads on our Websites and Applications may be targeted based on this approximate location, but are not targeted based on your GPS location. </p> <p> We may collect different types of information about your location, including general information (e.g., IP address, ZIP code) and more specific information (e.g., GPS-based functionality on mobile devices used to access the Services), and may use that information to customize the Services with location-based information, advertising, and features.