For instance, whether you use Chrome or Firefox, and which version.<br> - Whether you use a desktop/laptop or tablet/smartphone to visit the website.<br> - The version and language of the operating system used.<br> - The IP address used (the address of the internet connection)<br> - Upon access, the approximate geographical location of the visitor based on the IP address, at the country or region level.<br> <br> What we use the data for<br> - We use the data we collect to enable the automated auction (bidding process) of the ad inventory of our clients, and to record views and clicks on ads.<br> <br> Our legal basis for processing this data<br> We base our data processing on the consent granted by the data subject.<br> <br> Where do we obtain the data from?<br> We collect data via the cookies mentioned above.<br> <br> How long do we store data?<br> We store data for up to 90 days.