This allows us to provide you with more relevant product offerings, a better experience on our sites and mobile applications, and to collect, analyse, and improve the performance of our Services. We may also collect your location via Internet Protocol (IP) address, so that we can personalize our Services.</p> <p> <strong>Data about Usage of Services</strong> is automatically collected when you use and interact with our Services, including metadata, log files, cookie/device IDs, and location information.