For example, the Device may use its Internet Protocol address (“IP Address”) to ensure that content is delivered to you, or bandwidth information to improve the speed and quality of your Streaming Content. In order to use Location-based Services, you must allow Owl Labs access to your localized position, which Owl Labs may access through a variety of means, including, if available, GPS, IP address, cellular tower, and/or other location identifiers now known or later developed, none of which are transmitted to Owl by the Owl Device.