The IP address associated with the device you are using when accessing a Customer’s Digital Property.</li> <li> <b> <i>Location Data:</i> </b> This is non-precise information related to your geography derived from your device’s IP address (e.g. laptop, desktop or mobile etc.). This does not reveal your precise geographic coordinates (i.e. GPS latitude and longitude) - only country, state, city and zip/postal code level location data, and helps us to display ads that are relevant to your general location (for example, showing ads in French if you are located in France).</li> <li> <b> <i>