Any geolocation data will be collected from your mobile device only with your express opt-in consent, and such data will be used for the purpose of delivering customized services, such as displaying Ad Content featuring offers only available to End Users in particular cities or regions, determining the number of Reward Points to offer End Users, or identifying a segment of End Users which Advertisers have requested as an audience for viewing of particular Ad Content. however, Advertisers will not have direct access to your location and will not be able to view your location on a map.