You have the right to opt out of arbitration entirely and litigate any Dispute<strong> </strong>if you provide us with written notice of your desire to do so<strong> </strong>by email at our Support Email Address within thirty (30) days following the date you first agree to these Terms.</p> <p>(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<u>Conducting Arbitration and Arbitration Rules</u>. The arbitration will be conducted by the American Arbitration Association (“<strong>AAA</strong>”) under its Consumer Arbitration Rules (the “<strong>AAA Rules</strong>”) then in effect, except as modified by these Terms.