All actions or proceedings arising in connection with, touching upon or relating to any controversy, allegation, or claim arising out of or relating to the service, these terms, or the scope of the provisions of this section (collectively, “<strong>Dispute</strong>”), shall be submitted to the American Arbitration Association (“<strong>AAA</strong>”) for final and binding arbitration, to be held in Athens-Clarke County, Georgia. Arbitration shall be conducted pursuant to the Consumer Arbitration Rules then prevailing at the AAA if the dispute is with an individual consumer and pursuant to the Commercial Arbitration Rules then prevailing at the AAA for all other disputes. If the Dispute has a claimed value of not more than $100,000, then the arbitration will be heard and determined by a single neutral arbitrator who is a retired judge or a lawyer with not less than fifteen (15) years’ experience as a practicing member of the bar in the substantive practice area related to the Dispute.&nbsp. If the Dispute has a claimed value of more than $100,000, or if Landmark Properties elects in its sole discretion to bear the costs of arbitration in excess of those that would occur for a proceeding before a single neutral arbitrator, then the arbitration will be heard and determined by a three-member panel, with one member to be selected by each party and the third (who will be chair of the panel) selected by the two party-appointed members or by the AAA.