During the arbitration, the amount of any settlement offer made by Dutchie or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or Dutchie is entitled.</p> </li> <li>Arbitration Procedures<p>Arbitration will be conducted by a neutral arbitrator in accordance with the American Arbitration Association’s (“AAA”) rules and procedures, including the AAA’s Consumer Arbitration Rules (collectively, the “AAA Rules”), as modified by this Arbitration Agreement.