ANY CLAIM OR CONTROVERSY ARISING OUT OF OR RELATING TO THIS AGREEMENT THAT IS NOT RESOLVED BY YOU AND US DIRECTLY WILL BE SETTLED BY MEDIATION AND, IF MEDIATION IS UNSUCCESSFUL, BY BINDING ARBITRATION. THE MEDIATION AND ARBITRATION WILL TAKE PLACE IN THE CINCINNATI, OHIO METROPOLITAN AREA, AND WILL BE ADMINISTERED BY CINCINNATI BAR ASSOCIATION ARBITRATION SERVICES PURSUANT TO ITS RULES AND PROCEDURES IN EFFECT AT THE TIME THE DISPUTE IS SUBMITTED,