For a period of sixty (60) days from the date of receipt of notice from the other party, Company and you will communicate to attempt to resolve the Dispute, though nothing requires either you or Company to resolve the Dispute on terms which you and Company, in each of our sole discretion, are not comfortable.</li> <li> <strong> <u>Binding Arbitration</u> </strong>. If we cannot resolve a Dispute informally under Section 11(A) within sixty (60) days of receipt of the notice, then ANY AND ALL DISPUTES ARISING BETWEEN YOU AND COMPANY MUST BE RESOLVED BY FINAL AND BINDING ARBITRATION. BY AGREEING TO ARBITRATE, EACH PARTY IS GIVING UP ITS RIGHT TO GO TO COURT AND TO HAVE ANY DISPUTE HEARD BY A JUDGE OR JURY.<br> A Dispute will be resolved solely by binding arbitration administered by JAMS, in accordance with JAMS’ then-current Streamlined Arbitration Rules and Procedures (“Rules”).