You and SmugMug agree to arbitrate any dispute arising from these Terms of Use or relating to the Services, Site or SmugMug Materials. <strong>ARBITRATION PREVENTS YOU FROM SUING IN COURT OR FROM HAVING A JURY TRIAL.</strong> You and SmugMug agree: (i) to notify each other of any dispute within thirty (30) days of when it arises. (ii) to attempt informal resolution prior to any demand for arbitration. (iii) that any arbitration will occur in Santa Clara County, California. and (iv) that arbitration will be conducted confidentially by a single arbitrator in accordance with the Rules of the American Arbitration Association (<strong> <em>"AAA"</em> </strong>), including the AAA's Supplementary Procedures for Consumer-Related Disputes (as applicable).