If any dispute arises between you and BanQu, BanQu and you agree to negotiate in good faith to achieve a mutually acceptable resolution. If you and BanQu do not resolve any dispute by informal negotiation, any other effort to resolve the dispute will be conducted exclusively by binding arbitration. You are giving up the right to litigate, or participate in as a party or class member, all disputes in court before a judge or jury. Instead, all disputes will be resolved before a neutral arbitrator, whose decision will be final except for a right of appeal under the Federal Arbitration Act.</p> <p>Any arbitration necessary under this section will be held through confidential binding arbitration in accordance with the commercial rules of arbitration of the American Arbitration Association in New York, New York.