Analyzing the use of and data within the Services and Websites for trend monitoring, marketing, advertising, business development, improvements, security, and ensuring the proper functioning of such Services and Websites;</li> <li>Marketing purposes;<ul> <li>Sending marketing communications about us and our affiliates and partners, including information about our products, promotions or events via email and other channels;</li> <li>Facilitating personalized advertising campaigns;</li></ul></li> <li>Carrying out internal training and research;</li> <li>Sending messages to Dashboard Users about technical alerts, updates, security notifications, and educational, administrative or transactional communications; and</li> <li>