For verifying your identity and providing customer care service and assistance;</li> <li>Analyze your use of our Website and Searqle to better understand how they are being used so we can improve our services and the user experience, and engage and retain users.</li></ul> <p>We may use your personal data to: (a) improve your browsing experience by personalizing the Website and to improve the Searqle; (b) send information to you by email regarding registration status, password verification, payment confirmation; (c) send you communications relating to your use of the Searqle, and (d) provide our partners/providers with statistical information about our users by secured channels under agreements (if applicable); (e) send you marketing and promotional materials and messages.</p> <p>