To register you for webinars/seminars/conferences.</li> <li>To inform you about Customer Experience Management certification courses.</li> <li>To assign a password.</li> <li>To ensure that content from the website and services is presented in the most efficient manner for you.</li> <li>To provide you with information, products or services that you request from us or which we feel may interest you.</li> <li>To carry out our obligations arising from any contracts entered into between you and us.</li> <li>To allow you to participate in interactive features (e.g., live chat) when you choose to do so.</li> <li>To notify you about changes to our products or services and to keep you informed about our fees and charges.</li> <li>To improve the quality and accuracy of the services.</li> <li>To allow you to access and use the website and to register for an account.</li> <li>To carry out activities in the legitimate interests of Medallia, for example, pursuing debt or ensuring the security of our services and the website.</li> <li>To carry out statistical analysis and market research.</li> <li>For marketing, advertising and promotional purposes.</li> <li>For the purposes of improving and maintaining the website, preparing reports or compiling statistics in order to improve our services.