The Business and Commercial Purposes for Which We Collect and Use Your Personal Information:</strong></p> <ul> <li>To fulfill or meet the reason for which the information is provided, such as carry out your requests, fulfill orders, and process payments for our products and services as well as communicate with you about your orders, purchases or accounts with us, requests, questions, and comments. For example, if you provide us with Personal Information in order for us to provide you with rewards through our Loyalty Program, we will use that information to determine the rewards for which you qualify and provide you those rewards through our mobile app or other methods as disclosed.</li> <li>To provide online services to you, which includes our websites or mobile apps.<br /> To provide customer support, including to process any concerns about our services.</li> <li>To provide you with information, products or services that you request from us.</li> <li>To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.</li> <li>To market to you, improve our services, and the following additional legitimate business interests: (a) use analytics and profiling technology to personalize your experience, deliver content (including advertising) tailored to your interests and how you use our online services or in-store technologies, manage our business, help diagnose technical and service issues, administer our online services and in-store technologies, identify users of our online services, identify a device for fraud prevention purposes, gather demographic information about our customers, and determine usage patterns of our services; (b) maintain, manage, and improve our products, offers, promotions, and online services and other technology; (c) send you e-mails or text messages about our products and services, competitions, offers, promotions or special events that we believe may interest you; (d) to send you e-mails or text messages about the products and services of our business partners; (e) provide location-based services; (f) deploy cookies and similar technologies; and (f) provide online services to you, which includes our websites or mobile apps.</li> <li>To conduct surveys on customer satisfaction.</li> <li>