We respond to inquiries initiated by individuals and provide requested information regarding our products and services </li> <li>We send you marketing communications related to our products, such as our newsletter, if you are a client or have chosen to receive it </li> <li>We create a unique identifier and associate it with other pseudonymous identifiers for marketing, operational and business purposes, such as recommend our features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with The Trade Desk </li> <li>We may use data that is not directly identifying to find other users who may have an interest in our products and services</li> <li>We alert you to changes and provide updates on specific features, products and services that you may be receiving from us</li> </ul> <p>