J. Live Events and Competitions <p>Aside from interacting with you by way of your use or purchase of our products and services, us may collect your personal data from you directly, when we attend trade shows or when you participate in our promotional events or competitions.</p> <p>When you interact with us at trade shows and provide us with your personal data on a business card or through other means (for instance, through registering for an event we are holding at such trade show), we will be processing your personal data for the purposes of building and expanding our database of existing or prospective business partners. We will use this contact information in order to communicate with you about possible business partnerships or other similar opportunities, and to promote our brand across the industry (serve our legitimate interests).</p> <p>