Use <p>The primary purposes for collecting your personally identifiable information (PII) are as follows:</p> <ul> <li>providing services such as processing a transaction (e.g., fulfilling a request for information, or completing a product order)</li> <li>marketing and communications with you in relation to the products and services offered by TC, our strategic marketing partners, and other trusted third parties</li> <li>performing market research via surveys to better serve your needs, improve the effectiveness of our web sites, your experience with us and our various types of communications, advertising campaigns, and/or promotional activities</li> </ul> <p>