If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.</em> </p> <ol> <li>To display the most interesting content to you on our website, we may use data we hold about your transaction and browsing activity. We’ll do this on the basis of our legitimate business interests.</li> </ol> <ol> <li>To administer any of our competitions which you enter, based on your consent given at the time of entering.</li> </ol> <ol> <li>To develop, test and improve the systems, services and products we provide to you.