communicate with you about products, services, offers, promotions, rewards and events offered by GIK and others, and provide news and information we think will be of interest to you;</li> <li>monitor and analyze trends, usage and activities in connection with our Services;</li> <li>revise, modify, and update existing Services and develop new Services;</li> <li>detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of GIK and others;</li> <li>personalize the Services and present you with advertising, content or features that we believe will be of interest or useful to you;</li> <li>facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;</li> <li>link or combine with information we get from others to help understand your needs and provide you with better service.