Your Personal Information may be used to perform data analytics in reliance on our legitimate business interests in improving and enhancing our products and services for our Users. For example, we use analytics data to enable product recommendation, audience segmentation, and predicted demographics features for our Users.</li> </ul> <p>‍</p> <ul> <li> <strong>Marketing</strong>. We may use your Personal Information to serve you marketing information, product recommendations and non-transactional communications (such as email or push notifications) about us, in accordance with your marketing preferences and this Privacy Policy. We will not send you unsolicited written marketing.</li> </ul> <p>‍</p> <ul> <li> <strong>Allowing you to participate in sweepstakes, contests and similar promotions.</strong> We may offer you the opportunity to participate in sweepstakes, contests and similar promotions.