provide tailored advertising, for dlvr.it services, via Google AdWords or other similar services;</li> <li>aggregate your Personal Information for analytical purposes;</li> <li>provide customer support;</li> <li>operate, analyze and improve our business;</li> <li>send you marketing communications about dlvr.it products, services, offers, programs and promotions;</li> <li>keep the Service safe and secure;</li> <li>manage our customer, service provider and partner relationships;</li> <li>enforce our agreements related to our Service and our other legal rights;</li> <li>comply with applicable legal requirements, industry standards and our policies;</li> <li>process transactions;</li> <li>administer contests, promotions, surveys or other site features.