Participant Data may be combined with other of your personal information collected through other Upright Network Sites (where you have consented to collection of your personal information by those websites), and may be used and transmitted by Upright Data across and in support of the Data Participation Network, including in connection with our operation of our external data and marketing service. More specifically, we may collect, examine, manipulate, aggregate, analyze, create analysis using, reproduce and otherwise use your Participant Data to identify trends and insights with respect to your purchasing behaviors and preferences, which we may use to display targeted advertisements to you on behalf of those data and marketing service users and to otherwise help tailor our Coupon offerings and advertisements to your needs and preferences and to those of our other Service users.