We may use information we obtain about you, or that you provide to us:</p> <ul> <li>to provide you with our services;</li> <li>to send you information or materials you request;</li> <li>to track and maintain a record of your Transaction Information for purposes of tracking and collecting amounts owed to us by applicable Brands;</li> <li>to respond to your questions and comments and to provide customer support;</li> <li>to communicate with you about the Service or our offers and promotions;</li> <li>to operate, evaluate, and improve our business and the products and services we offer;</li> <li>to analyze trends and statistics regarding use of the Service and transactions conducted using the Service;</li> <li>to protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;</li> <li>to enforce our Terms of Service and other agreements;</li> <li>to comply with applicable legal requirements and industry standards.