to contact and communicate with you;</li> <li>for internal record keeping, administrative purposes, invoicing and billing purposes;</li> <li>for analytics, market research and business development, including to operate and improve our Site, associated applications and associated social media platforms;</li> <li>to run competitions and/or to offer additional benefits to you;</li> <li>for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you.