In the event that your Personal Data has been collected based on our (or a relevant third party’s) legitimate interests, the said legitimate interest is generally for the operation of our Company and the provision of our services, managing our relationship with you such as updating your Activity Post listing, account status, communicating with you in order to provide you with our services and products (whether developed by our Company or third parties as made available via our Site), updates to our Website, App, APIs, Content, Site Services, Activity Post listings, activities, events, offers, and other legitimate business interest such as replying to your requests, sending you Updates, maintaining your Activity Post, communicating with you on your Activity Post, facilitating your participation in our loyalty rewards program, allowing for your redemption of loyalty points, developing our Website, our App, our APIs, our Site Services, our other products and our services, offering promotions, publicity, or security enhancements, crime prevention and fraud detection.