We use the information that we collect for the following purposes:</p> <ul> <li>for the purposes for which you provided it;</li> <li>to send you information about your relationship or transactions with us;</li> <li>to send you alerts or other communications via SMS messages or other media or networks;</li> <li>to notify you about new features of the Services, special events, or products, services, and special offers;</li> <li>to administer sweepstakes and contests;</li> <li>to process and respond to your inquiries;</li> <li>to contact you with information that we believe will be of interest to you;</li> <li>to attribute content that you make available through the Services;</li> <li>to generate and review reports and data about our user base and usage patterns of the Services;</li> <li>to perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of the Services;</li> <li>to offer, manage, monitor and improve the content and features of the Services or develop new Services;</li> <li>to allow us to personalize or otherwise provide the content and advertising that you see on the Services and on other websites and mobile applications and to understand how users interact with and use our advertisements and Services;</li> <li>to enforce the legal terms that govern your use of the Services;</li> <li>to administer and troubleshoot the Services;</li> <li>to associate your activities, customize content or tailor advertising across different devices and browsers that you use to access the Services (for instance, computers, tablets, mobile devices, applications and websites). and</li> <li>to send you offers and advertisements through various channels (which may include, for instance, display, email, direct mail, and TV), whether on our behalf or on behalf of marketing partners with whom we may engage.</li> </ul> <p>The Services are supported by advertising revenue. We may send you commercial emails on behalf of ourselves, our Affiliates, and advertisers.