How We Use Personal Information <p>4.1 Personal Information that You Provide to Us</p> <p>We may use the personal information that you provide in one or more of the following ways:</p> <ol> <li>to carry out our obligations arising from your purchase of, or subscription to, our services or any other contract entered into between you and us;</li> <li>to enable site features such as geographically specific pricing or logging, and retrieving and providing analysis of data;</li> <li>to send you important notices, such as communications about changes to your account, and our sites' and services' terms, conditions, or policies;</li> <li>to process payments and to send you emails, invoices, receipts, notices of delinquency, alerting you if we need different or updated payment card information or other communications in connection with processing and collecting payments;</li> <li>to verify the information you provide through our sites and services, including income and employment information, in connection with a loan request sent through our sites and services;</li> <li>to retain your loan request for the length of time determined by us or by applicable law;</li> <li>to solicit input and feedback to improve our sites and services and customize your user experience;</li> <li>to enable you to communicate with other site or service users via private messaging or other service specific communication channels;</li> <li>to contact you via email, telephone, text or chat in a manner required by law;</li> <li>to meet contractual obligations;</li> <li>to send you reminders, technical notices, updates, security alerts, support and administrative messages, and service bulletins;</li> <li>to inform you about new products or promotional offers, or other opportunities which we feel will be of interest to you, and to provide advertisements to you through our sites, email messages, text messages, applications, or other methods of communication;</li> <li>to manage our sites' and services' administration, forum management, or fulfillment;</li> <li>to provide customer service and technical support;</li> <li>to administer surveys, sweepstakes, giveaways, contests, or similar promotions or events sponsored by us or our partners;</li> <li>to prevent fraud or potentially illegal activities, enforce our sites' Terms of Use, or to comply with applicable law;</li> <li>for internal purposes such as auditing, data analysis, and research to improve our products, services, and communications;</li> <li>to allow you to apply for a job or sign-up for special offers from third parties through our sites and services;</li> <li>to help you contact or schedule an appointment with a healthcare provider or a legal professional listed in one of our directories and to remind you of upcoming or follow-up appointments;</li> <li>to perform services in conjunction with interactive tools, such as integrating practice management systems, making a referral, sending a prescription to a pharmacy, or sending a test to a clinical laboratory.