Our aim is to limit the Personal Data contained in these profiles to that required to achieve our legitimate interest of helping users get the best from our Zapworks tools and better tailoring communications we send people.</p> <p> </p> <p>We also apply some automatic decision making: we use a marketing automation tool - currently provided by HubSpot - which decides the type of communication you will receive (e.g. email, newsletter, blog content, tutorial content) based on who you are (e.g. a designer) and what actions you have performed within the Services.