Provide you with the products, content or services selected by you, such as to register you for and deliver tests, and send you service-related communications, such as identity verification, score delivery, customer service and account management.</li> <li>Subject to your choices, provide you with marketing communications, surveys and offers for products and services from ETS and our partners, including personalized offers based on your interests and educational goals and to manage your communications preferences.</li> <li>Understand how you and others use our products and platforms, for analytics and modeling and to create recommendations and insights and to understand educational trends.</li> <li>Deliver messages and sponsored content to you from educational institutions and other partners via platforms, such as GradConnect.</li> <li>Improve our products and services (including for test usability and design, security and research), and to identify, develop and offer new or expanded products and services.</li> <li>Understand how you use our products, content and services, including associating you with different devices that you may use to access our content, to help personalize your experience on the Website and customize the content and/or format of the pages you visit.</li> <li>