<ol> <li>to administer our Services, including troubleshooting, data analytics, testing, research, statistical and survey purposes;</li> <li>to make suggestions and recommendations to you about things that are similar to those that you have enquired about or may otherwise be of interest to you;</li> <li>to send promotional materials from us or by our affiliates and trusted business partners;</li> <li>to tailor the Services to you and for internal purposes such as analytics to improve the Services;</li> <li>to improve our Services and to ensure that content is presented in the most relevant and effective manner for you and for your device;</li> <li>to keep our Services, business and users safe and secure;</li> <li>to comply with applicable laws and regulations.