To process your requests, purchases, transactions, and payments and prevent transactional fraud.</li> <li>To streamline the checkout process.</li> <li>To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.</li> <li>To improve our services and product offerings.</li> <li>To conduct analytics.</li> <li>To provide, support, personalize, and develop our Website, products, and services.</li> <li>For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.</li> <li>To create, maintain, customize, and secure any of your accounts with us.</li> <li>