li> <li>carrying out research and analytics for uses including improving our Services and developing new ones</li> <li>processing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online and offline panels and focus groups</li> </ul> <p> <strong>Personalize your experience, for example:</strong> </p> <ul> <li>providing you with customized product experience, including personalized newsletters, viewing and other content recommendations from NBCUniversal, our partners and other organizations</li> <li>