Analyzing, determining or anticipating which features, webpages, products and services users like best to, among other things, help us operate the Site and/or other Cheddar websites, applications or other interactive services, enhance and improve our services and the Site and/or other Cheddar or third party websites, applications or other interactive services and display advertising and marketing information on the Site and/or other Cheddar or third party websites, applications or other interactive services (for example, to provide ads of interest to you on the Site or third party sites, to analyze effectiveness of advertisements, to assess the appeal of certain content to our general site audience and to understand your interactions with email messages we send and the content contained in such messages (such as the links clicked on within marketing and promotional emails we send and whether such messages were opened or forwarded));</li> <li>