• confirm that you are receiving the level(s) of service requested and are properly billed;• identify when changes are made to your account or services;• inform you of Services that may be of interest to you;• make programming recommendations;• understand your use of our Services in order to consider improving them;• administer user surveys to collect your recommendations, reviews, and feedback;• send you marketing and promotional communications, including emails about the Services and products or services of select business partners;• deliver addressable or tailored advertising to you within the Services, via email, or through third-party websites and platforms;• detect fraud and unauthorized reception of our Services;• determine whether applicable policies and terms of service are being violated;• perform statistical or qualitative research and analysis;• maintain our "do not contact" lists;• comply with applicable law;• support our business operations and business transactions.