communicate with you about the Service, including by sending announcements, updates, security alerts, and support and administrative messages;</li> <li>understand your needs and interests, and personalize your experience with the Service and our communications, including finding and recommending products that might be of interest to you or features that are available where you are located;</li> <li>administer sweepstakes, contests and other promotions and activities and we may use your user profile picture and name information to identify you in such promotions and activities;</li> <li>