To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you we may process you identity, contact details, profile, usage information, marketing and communications preferences and technical information where it is necessary for our legitimate interests (e.g. to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).</p> </li> <li> <p>To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences we may process your usage and technical information (e.g.Cookies) and marketing and communications preferences where it is necessary for our legitimate interests (e.g. to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy).</p> </li> <li> <p>To make suggestions and recommendations to you about goods or services that may be of interest to you we may process your identity and contact details, profile, technical and usage information (e.g.Cookies) and marketing and communications preferences where it is necessary for our legitimate interests (e.g. to develop our products/services and grow our business).&nbsp;</p> </li> </ul> <p> </p> <b>Marketing</b> <p>We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.&nbsp;</p> <p>We may send you marketing about our own goods and services if you have opted in to receive our marketing messages, or you have previously bought similar products from us and you have not opted out from receiving our marketing messages.