This information is collected on the basis of contractual necessity.<br>b. Communication and support: We will use your contact information and other information in your correspondence with us to provide customer support, respond to you questions and offer tips on dog-related articles, products and services.<br>c. Develop and improve our content, services and products: We use personal information relating to your interaction with our website and communication with us as the basis for understanding our website’s performance so as to improve your personal experience and our services generally.<br>d. Marketing. To be able to market and provide relevant products and services to you in accordance with your preferences, we may process information about the affiliate links you have clicked and other services and products you have bought or used.<br>e. Security and prevention of abuse: We process personal information n with the aim of securing and protecting our services and website.