For example, your personal information, that is voluntarily provided by you under the Terms of Use, maybe used for administrative purposes. for authentication purposes. to properly operate, maintain and provide you with the features and functionality of the site. to present you with promotions, advertisements and opportunities which may be of interest to you via a variety of marketing mediums, such as, but not limited to, direct mail, email, phone, text, or sms. to enable our affiliates and to assist us in operating, maintaining and providing our services to you via a variety of marketing channels and mediums, to enable Us to carry out our obligations. to notify you about changes to the Policies, site or service. to investigate and help prevent potentially unlawful activities that threaten the integrity of the Site or Us, our technology. to investigate allegations of fraud or violations of our Policies (including Privacy Policy). to enforce or apply our rights under the Privacy Policy. to protect the rights, property, or safety of any of our clients or others. to improve the quality and design of the site and to create new features, functionality, and services by storing, tracking, and analyzing your preferences and trends.