To complete any registration or other transactions or actions you request online, such as payment processing, including determining eligibility, use, and other benefits.</li> <li>For treatment, payment, or health care operations purposes.</li> <li>To communicate with you, including communications about our services and products or other information, services, and products, where such communications may include communications and messages via telephone, voicemail, email, fax, SMS text message, or communications within the Platform. any related fees from your mobile carrier or other service providers may apply to such contact and will be your sole responsibility, and you may customize your contact preferences by notifying us as provided in the Terms of Service or as directed in communications that you receive from us, such as by replying "STOP" to an SMS text message that you receive from us or by following an "unsubscribe" link in an email that you receive from us.</li> <li>To contact you if you receive health care services resulting from your use of the Platform, such as to deliver communications from providers on the Platform from whom you receive health care services.</li> <li>To administer your account, including processing your payments and fulfilling your orders, as may arise from your use of the Platform.</li> <li>To operate the Platform and perform any services associated with the Platform, including providing you with technical support and to improve the Platform and our products and services.</li> <li>To provide you with information that you have requested or to respond to your inquiries.</li> <li>To create de-identified information that cannot be used to personally identify you, such as aggregate statistics relating to the use of our service.</li> <li>To measure or understand the effectiveness of communications (including advertising) that we send to you and others, and to deliver relevant communications to you and to provide you with communications from Spruce, surveys, newsletters, and other information.</li> <li>To better understand our audience.</li> <li>To enhance the safety, security, and performance of our products and services.