We also use the information we collect to:Send you technical notices, updates, security alerts and support and administrative messages and to respond to your comments, questions and customer service requests;Communicate with you about products, services, offers, promotions, and events offered by Miles or third parties, or provide news and information related to the Services or third parties we think will be of interest to you;Monitor and analyze trends, usage and activities in connection with our Services;Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Miles and users or partners;Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;Facilitate Miles and third-party contests, sweepstakes and promotions and process and deliver entries and rewards;Comply with our legal obligations;Enforce, or otherwise use in connection with, the Terms of Service. andCarry out any other purpose described to you at the time the information was collected.