We use the information that we collect on the Service to understand and analyze the usage trends and preferences of our users, to improve the Service, and to develop new products, services, features, and functionality.</p> <p> <br> </p> <p>We may use your email address or other information we collect to contact you for administrative purposes such as customer service or to send communications, including required notices, marketing communications, or updates on promotions and events relating to products and services offered by us and by third parties.</p> <p> <br> </p> <p>We may use information to: (i) personalize our Service, such as remembering information about you so that you will not have to re-enter it during your visit or the next time you visit the Service. (ii) provide customized advertisements, content, and information. (iii) monitor and analyze the effectiveness of the Service and third-party marketing activities.