Use of Information and Purpose of Data Processing<p>We use and otherwise process each of the categories of information identified above for the following business purposes:<br> <br>To provide you with the information, products and services that you request from us. to allow you to participate in interactive features of our Services, when you choose to do so. to manage accounts. and to manage our relationship with you, including providing you with the information, products and services that you request from us, and notifying you about changes to our terms or privacy policy.<br> <br>To make suggestions and recommendations to you about things that are similar to those that you have enquired about or may otherwise be of interest to you, or to send promotional materials from us or by our affiliates and trusted business partners.<br> <br>To improve our Services and to ensure that content is presented in the most relevant and effective manner for you and for your device. to administer our Services, including troubleshooting, data analytics, testing, research, statistical and survey purposes. to keep our Services, business and users safe and secure. to comply with applicable laws and regulations. and to protect or exercise our legal rights or defend against legal claims.<br> <br>Where we need to collect information by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services).