We analyse information about how you use the Services to provide an improved experience for you and all users and improve our services and for business development.</li> <li>communicating with you. We may contact you with news, general information, marketing and offers relating to products and services offered by us (unless you have opted out of marketing, or we are otherwise prevented by law from doing so). We may invite you to take part in customer surveys, questionnaires and other market research activities carried out by us and to allow you to participate in special features of our Services.</li> <li>other marketing activities and advertising. We may personalise, with your prior consent, the marketing messages we send you and deliver you with appropriate advertising, to make them more relevant and interesting.