To process your requests, purchases, transactions, and payments and prevent transactional fraud.</li> <li>To provide you with support and to respond to your inquiries, including investigating and addressing your concerns and monitoring and improving our responses.</li> <li>To personalize your website, apps, emails, or other product, service or platform experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, apps, emails, and other products, services and platforms.</li> <li>